The One Secret in Keeping Your Clients Happy

I have been a freelancer since March of 2009 and ever since I have worked on more than 90 projects, big and small. Before I started, I had no idea how to find a project, but after the initial hiccup’s clients started finding me.

The most important part, no matter how skilled or how quick or how cheap you are, the most important thing while working on a project is to keep the client happy. That’s the only way they will keep coming back, and when you have repeating clients, you are in business.

Then again, your client is happy when you deliver what they asked for in the time frame you agreed upon, but there is a more important element: Communication.

CommunicationI recently bought a Flash Disk from an online market place in India, LetsBuy. I paid in advance, and as per their website the item was shipped the next day. Even after the expected date of delivery, the item didn’t reach me. When I was not able to reach a real human in their customer support over phone, I emailed them, but they never replied.

I tried many ways to contact them, emailed them but I never got a response. Finally after 11 days they sent me a mail stating that my original shipment was returned and they are shipping it again. I got the item 2 days after that.

I got the item, I am not buying from LetsBuy again. It’s not that they made a huge delay, that’s something you can understand. But they didn’t communicate with me, made me wondering what was happening.

(On a similar note, I bought a Samsung Galaxy S2 from a seller on, due to some technical issues, he got delayed a little bit, but he was great on communication and that made the deal very pleasant.)

When you have a client, its okay to get delayed on deadlines, its okay to take more time to figure out things, its even okay to admit that you don’t know what you are doing and you can even ask for time to figure it out. But keep your client updated on what’s happening. Communication is what that will make them wanna do business with you again (assuming you are competing with people with similar skills).

Just make sure you are not overdoing it, sending in regular updates, maybe one email after you have crossed an important milestone will make the client know that you are on track.

Hello, I am Arun Basil Lal. Thank you for reading!

I am a WordPress product developer and creator of Image Attributes Pro. I am passionate about solving problems and travelling the world.

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  1. Ishan says:

    Ah, good old communication! I’m a bit weak at it and add my laziness to mix and I am sometimes worst freelancer around. However, I am improving now.

    Honestly, this is the best advice freelancers can get!

    • Hello Ishan!

      Long time no see. And I see that you have a new website coming up, congrats! Cool domain name ๐Ÿ˜‰

      • Ishan says:

        Well, I was kind of underground. 1st year of college was all well and merry but then 2nd year started and it’s very stressful.

        The idea was there for a long time but I just decided to launch it.

        How are you?

        • Great! I am good, started an online marketing agency with some friends, the name is One C Media –

          Thats sucking up all my time now, life is good ๐Ÿ™‚

          • Ishan says:

            Awesome! I need some friends like that. I’m trapped in college with blogging and freelancing being the only rescue to pass time!

  2. Anand says:

    Hi Arun,

    Thanks for the wonderful post.

  3. Jeff Gross says:

    Agree that client’s happiness is key of long term business. Communication is very important fact in whole story, but most important are results. If client see results of your work (great blog,rankings,quality content) your work will most probably continue. There are numerous other facts involved in this story, but results and communication with client are 2 most which determines success of your business.

  4. Web Development Comp says:

    It has been seen that client satisfaction is the key for long term business. Ii doesnโ€™t matter what strategy you adopt to satisfy your clients, in fact the most important are results. If a client sees results of your work he will most possibly continue with you. I personally believe that results and communication with client are 2 most things which determines success of your business.

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