If you have a simile on your face admiring the irony of this popular joke (the title), you never realized that it’s not a joke at all.
Try writing a post without losing details in fewer words. It needs a lot of thinking and time. So essentially, writing a short post without compromising on the details is not as easy as writing a long one. Why is the length so important?
The length of posts and the update frequency matters…
The internet is an information junkyard, if you don’t like one page, you can easily click to the next one. Usually, you are on a page because the title seemed attractive or it was relevant to your Google search. What pages do you really read?
Studies report that Netizens scan the page before they even start reading. If you can’t stick them to your page, then you loose a reader. Of course, splitting up posts into chunks and adding lists can make your post sticky, but the length definitely has an impact on the influence you can make. Let me bring you some case studies…
- Short emails are read faster and replied faster: Being an email lover, I find myself hooked to gmail for at least 2 hours a day. I make sure that all emails that hit my inbox are read and replied, and I always try to be the last person replying to a threaded email. If the email is too long, I scan it, mark it as unread and move to the next one. I leave that for later time. If you get loads of email everyday, you are probably no different.
- Too many Updates are scary to many: I am an email subscribed reader of two popular blogs: TechCrunch and DailyBlogTips. While TC brings me latest news on Tech ventures and startups, DBT fills me with blogging wisdom. But I often find that I read every post on DBT and often open the TC update email only when I have nothing else to do. Why? DBT brings in one post a day while TC brings in at least 10. Information overload.
- A reader has unsubscribed: I recently had a person unsubscribe from my email list last week and the reason he mentioned was, too many updates. This month, I went off my schedule (it’s usually one in every 48 hours) and that should have lead to an information overload to someone. Sorry for that, I am back in schedule. Again the culprit was Information overload!
What’s the deal?
- Try to keep your posts short without compromising on the detail. Shorter posts with great content show how much you value the time of your readers.
- Have a regular update frequency so that your readers know when to expect. If you have two posts ready, schedule one to a later time so that your readers are not overloaded.
- Bonus: I have a Fast Forward Button (Get one) with which readers can jump to the main content. I don’t know how many use it, but those who use it are definitely saving time 🙂
Sorry for this long post, I had no choice 😛