There are a lot of ways to measure the success of a blog or website. One of the most common indicators is traffic. It’s nice, because it’s something demonstrable and easy to analyze.
Another less tangible indicator is our degree of influence and authority. In other words, how impressive is our online image? Finally, if our blog is also a business, then we should also consider conversions. Let’s look at all three of these goals and how they contribute the success of blog, no matter how we choose to define it.
For many bloggers, Twitter is the one of the top sources of traffic to their sites after the search engines. This should encourage you to be even more active with your Twitter account in order to scale this powerful platform to your advantage.
But social media can consume a lot of our time, which might be better spent creating more great content. The solution is to effectively manage your Twitter accounts with some of the free tools out there such as HootSuite and TweetDeck.
Show Off Your Social Proof
When visitors land on your blog, an embedded Twitter widget will demonstrate your undeniable social proof that you are an influencer to be respected. That’s assuming, of course, that you already have an impressive Twitter following. If not, there are many techniques for growing your number of followers, including the controversial topic of buying Twitter followers.
Capture Leads, Measure Conversions
Last year, Twitter launched its Twitter Remarketing WordPress plugin designed to combine the power of Twitter Ads with WordPress and Google Tag Managers. This clever little bit of code can record who has visited your website, and use that information to help target your Twitter Ad Campaigns to those who have already landed on your website. Along with their detailed analytics, Twitter is a valuable tool for any blogger who is interested in knowing his audience’s demographics and their online behaviors.
As of now, Twitter is by far the best social media platform for driving free traffic to a blog or website, and for providing social proof of your standing. Together with the power of WordPress, a beginning or intermediate level blogger could effectively use Twitter as their only social media presence and focus the majority of their efforts on creating content for their blog.
If used wisely, Twitter can be the promotional tool to take a blog to the next level.