Here is one such PDF that gives you a 10 Point list for Site optimization. This book is basically oriented at an Internet Marketer, but most of the points work for bloggers in general. Having said that, if you are (or would love to be) an Internet Marketer, this book has some relevant information and Study reports that will help you design your site better and improve your sales.
I shared it on twitter first, got some awesome responses (here and here), so I instantly know, I have to blog this!
WebTrafficROI is giving off 5 copies of the much discussed book, Blog Blazers. Blog Blazers is a compilation by Stephane Grenier which features interviews with 40 top bloggers around the globe who have been successful in their respective zones. And the winners will receive their copy of the book in print, delivered to their door step anywhere on the planet!