Some time back I shared a link on SEO Optimizing Permalinks on Blogger Blogs. A reader with the name, iWrite2Know replied to the post as:
I was aware that republishing a post does not change the permalink of a blogger blog post. In such a scenario the title of the page is allowed to change.
However I wasn’t sure it worked well for the SEO. Does that mean that the title should be keyword specific? How to choose a perfect keyword for the title? Is there software or a tool that will recommend a keyword depending upon the no. of searches on it?
If you have missed the link, let me just brief it: In blogger (unlike WordPress), the permalink once assigned to a post do not change even if you go back and edit the title later on. This flaw or bug or what-you-name-it can be used to create custom permalinks. (For details see the link above).
Does that mean that the title should be keyword specific?
Titles are the ones that are listed on Google and other search engine results and are very important for social media. Yes, the title should be keyword specific. Keywords in the title will act as the trigger word for a person searching for the topic. People search with keywords (oh, that’s why they are named as keywords). If they do not find the keywords on the title, probably they won’t click it.
Google knows that, so eventually the position of the post depends on the keywords on the title and many other parameters, of course.
But do not stuff your title with keywords. Search engines might consider that as spam and you will get a negative result.
Reference: Do Keywords in Post Titles Really Matter?
How to choose a perfect keyword for the title?
If you are too concerned about SEO, then you may want to do some keyword research. But in most cases, it would be enough if you choose the keywords that look important to the post. Make the title for the people reading them rather than the bots.
Is there software or a tool that will recommend a keyword depending upon the no. of searches on it?
Here are some tools for keyword research:
- Google Trends and Google Insights to Search. (Here is a guide to Google Insights. Also read how Google Insights can be used to find new niche ideas)
- Adwords Keyword Tool. (Probably the most heavily used one.)
- SearchSpy and Twitter Search can be used to find live keywords. (This guide on Finding Hot Search Topics would help you better)
- How to write compelling headlines by Copyblogger.
- How to write Magnetic Headlines. (A series of posts again by Copyblogger)
Some more tools to find trending topics as recommended by Amal Roy of Personal Computing Unleashed:
- Yahoo Buzz
- AOL Hot Searches
- Lycos (see the top Searches widget)
Hope they will help, if you have any more questions, I would be pleased to answer them.
Good, helpful suggestions here!
I have a couple of questions here though and I think they apply mostly to WordPress. Since I don’t use Blogger, I’m not sure.
In WP I use the All-In-One-SEO plugin. With it I can re-title each post. Actually, I end up with two titles. Now, I’m not sure I’m going to use the correct terms here, so bear with me…
-one title is in the page header (top of the web page)
-the other title is within the posting
Is this good or bad, or does it matter?
My other question has to do with permalinks and whether to remove unimportant words so that the permalinks are keyword focused. I’ve seen some articles about doing this and I think I’ve even see some plugins that do it automatically.
EX: (original) the-best-patio-dining-in-the-kokomo-area
(change to) dining-in-kokomo or dining-kokomo
Thanks for any suggestions,
Its not the first time that I am asked these questions, so I think its better to answer this as a post, will do it today. 🙂
Thanks, I’ll watch for it!
I have the questions as Betty so I look forward to your next post. Another thing I’m not clear on is with the keywords in the All In One SEO – can they be different that the WordPress tags and which are more important
Will cover that too 🙂
Sleek and informative.See these too. Can be helpful to find top trending topics.
Hey, thanks for the links, Just added them to the post up there 🙂
Glad to hear it 🙂
with regards to specific keywords, yes you need a unique keyword for your blog. In order for you to have a unique keyword that would fit specifically to your niche, try to use the Google Wonder Wheel you can search and discover hidden niches.
Although the article is about 1 year old, the info is valid. I would love to read some more of your articles. Please start posting again 🙂
Here is a free tool I wrote to help decide what to use in your title to get top 10 google rank:
Thank you! Now, I am confident enough that Google will not neglect my article if I will use keywords for my title.
I totally agree for what you have stated here. The shorter the better.
Great post! Thanks! An addition to my “SEO learning process”