Some time back I shared a link on SEO Optimizing Permalinks on Blogger Blogs. A reader with the name, iWrite2Know replied to the post as:
I was aware that republishing a post does not change the permalink of a blogger blog post. In such a scenario the title of the page is allowed to change.
However I wasn’t sure it worked well for the SEO. Does that mean that the title should be keyword specific? How to choose a perfect keyword for the title? Is there software or a tool that will recommend a keyword depending upon the no. of searches on it?
If you have missed the link, let me just brief it: In blogger (unlike WordPress), the permalink once assigned to a post do not change even if you go back and edit the title later on. This flaw or bug or what-you-name-it can be used to create custom permalinks. (For details see the link above).
Does that mean that the title should be keyword specific?
Titles are the ones that are listed on Google and other search engine results and are very important for social media. Yes, the title should be keyword specific. Keywords in the title will act as the trigger word for a person searching for the topic. People search with keywords (oh, that’s why they are named as keywords). If they do not find the keywords on the title, probably they won’t click it.
Google knows that, so eventually the position of the post depends on the keywords on the title and many other parameters, of course.
But do not stuff your title with keywords. Search engines might consider that as spam and you will get a negative result.
Reference: Do Keywords in Post Titles Really Matter?
How to choose a perfect keyword for the title?
If you are too concerned about SEO, then you may want to do some keyword research. But in most cases, it would be enough if you choose the keywords that look important to the post. Make the title for the people reading them rather than the bots.
Is there software or a tool that will recommend a keyword depending upon the no. of searches on it?
Here are some tools for keyword research:
- Google Trends and Google Insights to Search. (Here is a guide to Google Insights. Also read how Google Insights can be used to find new niche ideas)
- Adwords Keyword Tool. (Probably the most heavily used one.)
- SearchSpy and Twitter Search can be used to find live keywords. (This guide on Finding Hot Search Topics would help you better)
- How to write compelling headlines by Copyblogger.
- How to write Magnetic Headlines. (A series of posts again by Copyblogger)
Some more tools to find trending topics as recommended by Amal Roy of Personal Computing Unleashed:
- Yahoo Buzz
- AOL Hot Searches
- Lycos (see the top Searches widget)
Hope they will help, if you have any more questions, I would be pleased to answer them.