If you deliver full RSS feeds to your readers, you really don’t need to read this!
Feeds were originally invented so that people could keep track of their favorite blogs without having to manually check them for updates. When publishers choose to keep RSS Feeds partial, it does not serve the purpose, which in most cases can be read as ‘you end up with lesser subscribers’.
Publishers choose to deliver partial feeds for two reasons:
- Thinking that partial Feeds would bring them more comments and more Page views.
- To protect their articles from Content Scrapers.
The second part can be solved by installing the RSS Footer plugin for WordPress. It adds a link to the original post to the RSS feed. So blogs that re-publish your articles gives you a backlink. Scrapers are harmless until they rank higher than you in the SERP. (Got lots of Scrapers? Install the plugin and watch your Technorati Authority Grow!)
In the long run, partial Feeds are not gonna bring you more visitors. Unless you have the highest quality, ultra-unique content, people are not going to come back over and over.
From the point of view of the reader, the next quality information source is just a click away, why bother subscribing to a partial feed, when (s)he can get the same from a blog with full feed?
Readers usually have dozens of blogs in their RSS readers. So your blog is just one of the hundred blogs they have chosen to read. They would put-off reading your blog till they complete the full feeds. Eventually, those who added you to their RSS readers would delete you off when they find it hard to catch-up. So you end up with fewer readers.
On the other hand, the service-first attitude would help you build a loyal reader base, which converts into a loyal community.
For a comparison, you are more likely to visit a Gas Station that cleans a dusty windshield even if you have other Gas Stations on the way, with the same quality of fuel. It’s the quality of service that pulls us in.
In His book, “The Magic of Thinking Big”, David J. Schwartz describes how important is the Service-First Attitude in getting rich. His advice is to “Grow Service-First Attitude and money takes care of itself”.
I guess, now you know what is to be done. Deliver Feeds in full and serve your readers better. Write good stuff. Rest will take care of itself.