Here are some awesome resources from the Google Webmaster Central Blog that will help you get started with SEO.
SEO Basics from Google
- Google SEO Starter Guide – The basics, condensed down into a neat PDF with images and links to tools and resources. Download PDF.
- Webmaster Guidelines – Guidelines on design and Quality. Also a list of standard procedures to be done, once your site is ready.
- Google SEO Resources for Beginners – More links for the learner.
- Google SEO Report Card – To properly understand the contents of this PDF, requires a certain level of understanding of SEO. It was released just days ago; it analyses Google’s own product pages and suggest ways to optimize them. Download PDF.
Update: Pradeep has come up with a summary of the Google SEO Report Card which would help the new-to-seo peeps.