Guest Post by Anand Subramanian
Best Blogging Practices might sound like an oxymoron when blogging itself is loosely defined. Blogging itself is defined in many ways by many people and I am going to try to give away some of the tips which I find will help corporate blogs reach out to their audience better.
- Personalize your communication – Blogs are commonly referred to as an informally written journal and taking that definition into your company blog is very important to your readers. They need to know who they are reading about and the posts need to connect to the user on an informal level. Personalize and humanize your blog instead of making it a press room.
- Join Conversations – Listening is perhaps one of the most important activities in Social Media if you ask me. There are discussions on your service, your product somewhere out there in the wild web. Find them, join in the conversation on your blog linking to the sources and when you start a new conversation, people will listen to you.
- Be Consistent – One of the major reasons we advocate a firm to think twice before starting their own company blog is updating it! Most companies starting their own blog lose steam in a few weeks and they end up becoming an eerie dead pool. Underestimating the energy, time and commitment to maintain a blog is a major mistake by most companies.
- Provide Value – Are you a gardening supplies company? Tell your readers about the best ways to grow a garden. Are you a web designing firm? Tell your readers about the latest trends in web designing.
- Comments – Treat comments as posts. The comments in any blog are an important part where you get feedback, bricks and roses and be ready to acknowledge the good the bad and the ugly. Give your readers the feeling that they are being listened to and their suggestions appreciated. This will increase your blogs credibility and authority.
If you have a corporate blog, I would be really interested in hearing from your experiences of maintaining one. Do share your views on the comments!
This is a guest post by Anand Subramanian, an Internet Marketing Consultant from India who helps businesses get online and use internet as a marketing medium.
7 Comments
Thanks for the post. I personally can attest to the amount of work needed to sustain a company blog. You have to think of a good topic to write about, an engaging title, keywords–and then you actually have to write it.
Guess you have to think a lot more than the normal blogs since your company’s brand name is at stake if you get it wrong. Good luck.
Thanks for sharing of your ideas.
This 5 Corporate Blogging Best Practices are good to observe in the world of blogging.
Glad you liked, hope you also do corporate blogging for your clients.
Nice Post Anand,
Wishes Arun
Thank you Binu.
I agree, maintaining a blog is a lot work. I have a small company and maintaining the blog takes a lot of time but it is well worth it. I would have to say 75% of my clients find my blog first thru organic searches. It does take time trying to think of something of value to write but by using Google Analytics and key word tracking I can see what my audience is searching for and that helps me determine what my next topic should be.
Having a Q&A post that encourages readers to post a question has also helped me personalize it a bit more as well establish a rapport with my readers.
Thanks for sharing and confirming that it isn’t as easy as some would like it to seem.
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