If you have a popular blog with decent traffic and a community, you probably accept Guest Posts or at least some one would have emailed you if they could post in your blog.
Well, accepting Guest Posts is a good idea – you get a different view point, free posts, and some additional promotion from the guest authors side and so on.
But things can go bad sometimes; make sure you do the following checks
Two Important Checks for Guest Post Publishers
Check if the Post is Original
It totally sucks to see one of the guest posts you published on some one else’s blog. Many people think guest blogging as article submission. They write a post and sends it out to many websites that accept guest posts.
So how to check if the post is original?
1. The easiest way to check is by asking the author himself. Ask him, if the content he submitted is unique and has it been published anywhere else.
2. Google with a portion of the text from the post. If the post is sent to multiple blogs, the content is probably the same. Copy a whole paragraph and Google it. See if you get any exact matches.
3. Use Copyscape once the post is published. See if any matches come up. Then take down the post immediately and notify the author.
Check if the Post is Good
Biggest problem with Guest Posts is the post quality. It would seem hard to say ‘No’ to many guest post requests esp. from friends or acquaintances, but remember, its your blog.
Lately, I got over this problem and now accept posts only I think is good.
I turn down about 30% of the guest posts that reach me, and I haven’t seen anyone who is very unhappy. Majority of the times they get back with better posts and I get them up here.
Over to you – What do you do before deciding which post to publish?
P.S: If you like to write a guest post here, check the guidelines first.