Lately, I have been approached by some online marketers and affiliate networks for advertising here. Though I have a detailed ‘Advertise here’ page, all those who contacted me asked for a quote.
All the mails had these in common…
- What kinds of advertising do you offer?
- How much does it cost?
- A description of their service or Affiliate Network.
Question: Why would you choose to advertise somewhere?
Answer: I would advertise somewhere only if I find that my products have a good market there. In fact, every advertiser would want just that.
So the real reason why someone would choose to advertise here would be to attract my visitors to their products. (See how valuable you are, this blog is a big zero without you, thanks for being part of the community!)
The advertiser would scan the entire blog, read some of the articles, or inspect the ad locations, study the reader interaction and then would decide, “Hmm… My product might sell here, let me advertise…” Then, he would look for an Advertise page and would read it before contacting me. That’s the ideal story. I don’t know if the advertisers who contacted me were doing anything close to this.
Anyway, I would reply to them with the same contents of the Advertise here page mentioning the cost of advertising. Out of the four people who contacted me, only one made it to the sidebar!
That’s just 25% success, and as per my family motto, its not success unless its 100%. I analyzed the reasons and found the following.
- $10 per month might be a high quote for a 125×125 ad on a site that gets close to 15000 visits p.m and 150 average clicks on the sidebar. Fair enough. (What do you think?)
- This might be a new kind of Marketing Tactic. I know this needs explanation.
When the prospective advertisers contact you, they would give a brief description of their site or product, in my case those were mostly affiliate networks. This is essential because, you need to know what you are going to link to and promote, before you actually do it.
The email would also contain the link to their homepage. Since I need to learn more about the advertiser, I always followed the link and had an in-depth view of the site. Well, that means a pair of interested eye-balls was tracking their site for sometime.
One the web, people often scans pages, and it is the duty of the author to create interest in the visitor and make him read. Those emails were doing exactly that; it created interest in me and made me read!
So those were hoax emails? Is this some new kind of Marketing? Marketers out there, please suggest…
Whoever invented this tactic did a great job, but please understand that you are so EVIL. You are no better than a spammer. Read some Email Marketing Articles from Yaro and learn some better way to market your products. And please don’t SPAM.